22 Sep How to Increase Gift Certificate Sales
As a massage therapist, you know how valuable marketing strategies are – new clients mean a successful business for the long term. Gift certificates are one of the best marketing tools you can use to increase referrals to your practice and get those potential customers in the door. When someone buys a gift certificate for a family member, friend, or colleague, they are spreading word about your business and ensuring they come in to try out your services. One of the best parts about gift certificates is they cost you very little; there really is no cost beyond the price of printing the gift certificates!
To increase your gift certificate sales, you need to give people a reason to buy them. Promote the certificates to your current clients by reminding them that a gift certificate is the perfect solution for a busy, over-worked person who doesn’t have the time to run out and buy a gift for the multitude of holidays and celebrations that occur every month. Gift certificates are also the ideal gift idea for the last-minute shopper or the person who just doesn’t know what to get someone!
Another way to up your certificate sales is to have an appealing design for the gift certificates themselves. People are more likely to buy a gift certificate if they like the way it looks. Make sure you customize your template to your business and services offered. Generally speaking, the higher the quality, the higher the redemption rate, which means not only increasing gift certificate sales but actually bringing in potential clients as well. If you want a good quality gift certificate, opt for a heavier cardstock; it looks and feels much nicer than lightweight paper, and doesn’t cost an arm and a leg.
Set aside a space in your practice specifically marketing the gift certificates. The best areas for selling certificates are the as soon as the client walks through the door, in the treatment rooms, and at the front desk. Another way to inform the public and expand your sales outside of your clientele is to run an ad in the paper or even mail redeemable blank gift certificates to anyone and everyone you can think of. The more you print, the more likely someone will use them. Whoever receives it can then call you at any time, get a price quote and pay, and voila – they have a certificate that can be gifted and you have just made a profit!