The impression you make as a massage therapist could mean the difference between a successful business or a business that will never grow and prosper. Creating a professional image is easy to do – all it takes is a little politeness, organization, care, and focus.
A good first impression is essential; the image you present to your clients and potential clients has everything to do with how successful your business with be. Whether it is someone’s first time visiting your website, the first time they see your workspace, or the first time they meet you in person, that is what they will remember about you and your business.
Website & Digital Media
Create a website that is simple, informative, and easy to navigate. This goes for any emails you send to clients as well. Having a professional email address and responding promptly to any incoming emails portrays you as professional and trustworthy. Remember, your website is not the only thing online – keep your social media pages professional as well, because you never know when potential clients will be looking.
Work & Treatment Space
When it comes to your office, treatment rooms, and waiting area, the neater the better. Clutter sends the message that you don’t care about your clients or the services you offer, and clients will be less likely to rebook. Create a warm, welcoming and organized atmosphere from the moment your client steps through the door, and they will be sure to want to return for another pleasant experience.
When you meet someone in person for the first time, simple gestures go a long way. Making eye contact, shaking hands, and smiling makes clients feel welcome and comfortable, while at the same time gives you credibility and a professional demeanor. It is crucial as a massage therapist to be friendly, courteous, and have good communication skills. Listening to your client and remembering their likes and dislikes will not only keep clients wanting to come back, but will also push your business forward to success. The more you listen, and the more confident you are in yourself, the more clients will want to receive services from you!