The holiday season offers a chance for your massage practice to really kick it up a notch in the marketing department. If you’ve felt uninspired or haven’t tried any new marketing tricks in awhile, now is the perfect time to go all out! Here are a few tips to take full advantage of the holiday and winter season for your massage practice:
Gift certificates should be top of your priority list. Everyone is looking for the perfect holiday present, so let your massage be the answer! Whether someone is buying a gift last-minute, a belated gift after the fact, or a gift for themselves to recover from holiday craziness, gift certificates are the most popular marketing technique during this time of year.
Advertise multiple massage packages and discounts for the winter and holiday season – this is one of the most stressful times of year with the holidays, cold weather, and kids home from school. More massages are likely to be booked now to destress!
Advertise your hot stone massages, hot herbal wraps, warming foot and hand massages, anything that has to do with warming up the body during these freezing months. Winter has only just begun, and clients will be looking for ways to stay cozy.
Think up some fun, winter-themed massages or treatments, such as those that incorporate festive oils (peppermint, cinnamon, vanilla, etc.). Aromatherapy is an excellent way to step up a massage, and there are plenty of oils that not only smell amazing, but can help relax and warm up the body and mind.
The best way to market your massage practice is to really focus on the time of year, the weather, and specific events (like holidays) that are coming up. Your clients will appreciate the thought put into your services, and you will benefit by attracting more customers with relevant and necessary treatment options.