With the weekend of love approaching quickly, if you haven’t started thinking about special Valentine promotions, now is the time! It’s never too late to start marketing for Valentine’s Day – just think of all the people who will be scrambling last-minute to figure out the perfect gift.
Make the perfect gift your massage services! Here are a few Valentine’s Day marketing ideas for your business:
Valentine’s Day Packages & Services
Add a special package or single service to your list of services in honor of Valentine’s Day. The possibilities are endless, as there are so many things that tie into this lovey dovey holiday. Incorporate romantic essential oils, such as rose, ylang ylang, neroli, sandalwood, and patchouli into aromatherapy sessions; offer a special Valentine’s Day themed couples massage. Anything involving chocolate or roses is bound to add a festiveness to your menu!
If you offer gift certificates, put them on display! Remind your current clients you offer them, and market them to your potential customers as an easy, convenient, and great last-minute Valentine’s Day gift for everyone. Consider offering special gift certificates specifically for couples massage, as this is a popular gift idea during this time of year.
Promote, promote, promote!
The key to any special is to get the word out. Promote your Valentine’s Day packages, services, and gift certificates anywhere and everywhere you can: your email newsletter, your website, on your voicemail, in your massage rooms or front desk. The more places you advertise, the more likely you will catch someone’s attention.
Get in touch with other service providers in your area. This can include hair salons, nail salons, spas, yoga studios, offices, and even restaurants. See if they are interested in running a Valentine’s special with you (such as dinner and a massage, or a manicure and massage). This is a great way to find new customers, and doesn’t have to end when Valentine’s Day is over.